A new, large-product textile collection has been designed and curated with Normann Copenhagen that includes bed linens and bed covers, all inspired by the Danish tradition with a modern revisit and irony. A careful choice of quality fabric to create a timeless product and focus on details of the tactile perception and function.

Snooze is a monochromatic colour Bed Linen collection. There are five different colours, each referring to the concept/mood of each story. Five different moods defined by a duet of embroidery. The packaging is a matching drawstring bag made from the excess material from the production itself.

Deep Sleep in white remind us of the dreams and the cloudy sensation of new, fresh and clean linen. Lazy Morning in warm grey reminds us of those long Sunday morning when we take it slow. Sassy Chic in lilac reminds us of those moments when we feel sassy and comforted. Feel Better in Sun-washed green reminds us of the care we need when we’re not at our best. Happy Hangover in coral reminds us of the night before when the bed became our loving nest.

Slumber is a series of three different bed covers. Each has a weaving pattern-jacquard that transforms the surface of the bed into a tactile experience. A duet of monochrome colour combinations creates the visual tri-dimensionality of the pattern. The strong knitted technique affords the bed cover a long durability. The concept patterns replicates the gentle undulating movement of the cradle.

Weave in beige pattern replicates the weaving of a plot. Fading Stripe in dark blue pattern replicates the waving surface of water. Wiggle in rose pattern replicates the traditional couch weaving.

Every year, the concept and the story of what makes the Christmas feeling so magical in Denmark is developed through the creation of gadgets such as Christmas candles, print and digital greeting cards, gift-wrapping paper, gift boxes and other wrapping elements.

The concept is to create a unique typography which uses the simplest geometric elements such as circles, triangles and squares to create an alphabet of numbers that encourages the Christmas countdown and an ode to the 100th anniversary of the Bauhaus School.

Every year, the concept and the story of what makes the Christmas feeling so magical in Denmark is developed. Creating digital greeting cards.
The idea to create a unique typography which uses the simplest geometric elements such as circles, triangles and squares to create an alphabet of numbers to encourage the Christmas countdown and an ode to the 100th anniversary of the Bauhaus School.

The visual identity for the 20-year anniversary takes the iconic and symbolic logo of the barking dog to mark the big goal achieved. The project includes the layout of the brochure that tells the story and the philosophy of Normann Copenhagen in the past 20 year of design, along with special offers and sales material.

During my time at Normann Copenhagen, I have developed sales material such as the Furniture, Lighting and Accessories Catalogue. It features a technical product sheet, assembly manual for all the furniture, and a lighting and accessories collection.

During my time at Normann Copenhagen, I developed the Tivoli by Normann Copenhagen featuring a sales material catalogue and retail elements. It was produced with a technical product sheet and assembly manual for all the lighting and accessories collection. Tivoli by Normann Copenhagen is a large collection inspired the famous Tivoli Garden located in the Danish capital.

A new, large-product textile collection was designed and curated with Normann Copenhagen that includes tea towels and dish cloth, all inspired by the Danish tradition but with a modern and colourful revisit. A careful choice of quality fabrics created a timeless product along with a focus on details of the visual perception and the efficiency of function.

Ren tea towels have three defined moods, but all the six tea towels can be combined together to create a mix/overlap of classic and traditional patterns. Each mood has a matching dishcloth. Some of the product includes a knitted typography of the word CLEAN.

A new, large-product textile collection was designed and curated with Normann Copenhagen that includes towels inspired the Danish tradition along with a modern and colourful revisit. A careful choice of quality fabrics created a timeless product along with a focus on details of the visual perception and the efficiency of function.

Imprint is a monochromatic colour Towel collection. There are four different colors, and each colour and pattern can be combined between all other towels from the collection. A special feature is the double face of different tactile perceptions with a different sense of use. One side is absorbent and soft with a plain colour, the second side has a velvet look and a pattern more suitable for places of wellness such as swimming pools and the beach.

The colour selection is inspired by the sun-washed colour that we find at the seaside. Slash in pistachio, Stripe in grey, Grid in lilac, and Dot in Cornflower.

Every year, the concept and the story of what makes the Christmas feeling so magical in Denmark is developed. Creating digital greeting cards.

The concept of the Christmas Candle 2019 was derived from the time-heavy crafts such as knitting and crochet and the long and slow countdown until Christmas Eve. The pattern covers the candle by partially following the cylindrical shape of the candle, reminding us of the analogue passing of time.

Every year, the concept and the story of what makes the Christmas feeling so magical in Denmark is developed. Creating digital greeting cards.

The concept of the Christmas Card 2019 was derived from the time-heavy crafts such as knitting and crochet and the long and slow countdown until Christmas Eve. The New Year's Eve greetings inspires the colourful confetti.

Developing a visual identity for a start-up, Betalab, which included different sub-divisions such as BetaFactory, BetaMachines, and BetaStudio. The concept was developed around the digital fabrication idea where the distinctive element is the outline or the line itself.

Visual Identity of Asano Nielsen Design. A Japanese-Danish industrial designer based in Copenhagen. The logos were inspired by the historical Japanese sigil of the Asano family—the feather—which is easy to mark on different materials, and produced with different production machines.

A new, large-product textile collection has been designed and curated with Normann Copenhagen that includes bed linens and bed covers, all inspired by the Danish tradition with a modern revisit and irony. A careful choice of quality fabric to create a timeless product and focus on details of the tactile perception and function.

Papa Throw Blanket is a series of four blankets with traditional and timeless designs and features modernised colour combinations weaved in a luxurious blend of Merino wool and lambswool.

Creation and development of the visual identity for the Copenhagen Architecture Festival 2018, integrated with posters, printed information material, newspapers, and gadgets.

Together with Drogheria Creativa, the brand identity for Baglioni Hotels aimed at emphasising their special Italian style of hospitality through the free gifts that Baglioni offers to their clients. Baglioni is an Italian luxury chain of 5-star hotels in the heart of the most important European cultural cities.

Project and Photo by Drogheria Studio
Art Director : Luigi Durante & Eleonora Galeazzi
Graphic: Sofia Bordoni
Illustrator: Ottavia Marchesi

Together with Clara von Zweigbergk studio, the new identity for Hay Kitchen Market was created through a collection daily kitchenware such as pots, pans, graters, cutting boards and peelers, as well as plates, cups, glasses, and cutlery. We projected a labelling system for different types of products and sizes and designed packaging for a set of products including transparent tag stickers to apply to plates and glasses.

Together with Clara von Zweigbergk studio and Office for Design, the new identity for Varier Furniture was created. I assisted in the design of Variers 2017 Collection and worked in art direction for business visuals, retail design, advertising layout, dossier, and other publications.

Together with Studio FM Milano, we developed the concept and designed the new logo for Milano 4 You. The architectural project was about the first smart and technological city that docuses attention on its users and residents. The central point was to focus on the relationship between the human and the digital. www.milanofouryou.it.

University project during Poster Design semester. Creation of two posters for the Natural History Museum of Venice, focused on the training school courses and workshops offered by the researchers at the museum. The posters were to speak to a young public, and were to communicate that the museum is a place where one could come to learn and practice, offering various workshop. The technique used was the imprint with a homemade stamp to remind us that what we learn marks our knowledge.

Project with Bianca Previato Schiesari e Lorenzo Massucci

University project during Visual Communication Semester. The theme of the book series is based on the five human senses—plus one. The protagonist in the novels that were chosen all have a sensory experience illustrated on the cover. The front cover illustrates the moment just before the sensory experience, and the back cover the moment immediately after. The illustrations are all linked to the overall plot in the book. Many features of the typography change at the point of the narration when the character participates in the sensory experience. The climax of the novel is so emphasised and engages the reader in a sensory relationship with the storyline. For each sense, a Pantone colour was chosen. The contrast of the chosen types of paper emphasises the optical and tactile contrast. For the cover, a glossy coated paper was used instead and an ivory uncoated paper for the interior. This choice was made to make the whole series of novels an interesting collection of sensory objects. To achieve the right look and feel, I personally made and directed all photography exclusively for the project.

Project with Elena Stefani e Beatrice Barison

The topic of this graduation project covers professional Business Communication. It involves an exhibition that communicates the product from a cultural and social point of view. I created the exhibition’s brand, printed material, and managed the production of the wool and thermo blankets. Diving deep into the Lanerossi company archive, I curated historical text and photographic content to create a catalogue. The data sources are mainly articles and descriptions of the thermo blanket patent. In the Lanerossi archives, I found a large collection of posters and magazines from the period 1950 - 1970. Using a hypothetical relaunch of the Lanerossi blanket as a case study, I developed an exhibition where each blanket has a description of the philosophy of the company. The descriptions of the philosophy of the company were: Live, Hand Down a Memory, Dream, Identity, Emergency. A standard form and the simplicity of the product. The text is followed by a selection of examples of the historical fabrics and graphical pattern used.